With an impending launch and no uniforms, Apotek Hjärtat quickly needed clothes for more than 2000 employees. They contacted AUX who during eight hectic weeks developed, produced and distributed a complete line of clothes to over 300 locations nationwide.
Today, six years later, the collection is still in use and has grown to be something of a hallmark for Apotek Hjärtat. The collection picks up on the pharmacy’s visual identity, with coats in either their lively green color or classic white. They feature a contrasting buttonhole by the heart, highlighting Apotek Hjärtat’s pharmaceutical mission. The collar of the women’s coats has a rounded shape, inspired by their heart-shaped logo.