Apotek Hjärtat story

With an impending launch and no uniforms, Apotek Hjärtat quickly needed clothes for more than 2000 employees. They contacted AUX who during eight hectic weeks developed, produced and distributed a complete line of clothes to over 300 locations nationwide.

Today, six years later, the collection is still in use and has grown to be something of a hallmark for Apotek Hjärtat. The collection picks up on the pharmacy’s visual identity, with coats in either their lively green color or classic white. They feature a contrasting buttonhole by the heart, highlighting Apotek Hjärtat’s pharmaceutical mission. The collar of the women’s coats has a rounded shape, inspired by their heart-shaped logo.