Clarion Hotel story

Minimalistic Scandinavian design is a cornerstone of Clarion Hotels visual identity. This was a key factor when designing this collection, a way to further separate the international hotel chain from their competitors.

With a muted gold button as a starting point, this minimalistic expression gave small details lots of space. A slightly oblique cut at the front of the dress adds a subtle character, as well as the double button design of the jacket. However, the most important part of this collection is its range.

It includes clothes for receptionists, bar staff, housekeepers and everyone in between. The same attention and effort were given to all of their different uniforms, because they are all equally important representatives of Clarion Hotel.

“AUX stands out as an excellent supplier with various solutions to obstacles along the way as well as having a flawless service handling our stock uniforms.”