Nobis story

Alessandro Catenacci never cuts corners. This uncompromising mentality is omnipresent in his highly esteemed Nobis Group, consisting of Operakällaren, Nobis Hotel, Miss Clara, Hotel Skeppsholmen, Stallmästaregården, Hotel J and a number of other restaurants and hotels. Before working with AUX, they had never worked with a collection spanning multiple units before.

The establishments that make up the Nobis Group all have different brand profiles. AUX wanted to find a way to connect them. They created a simplistic line of clothes bound together through a cut by the shoulders and a slim, folded collar. To make it more versatile, the collection was produced in different materials and in three different colors, all of which are frequently used in the establishments of the Nobis Group. The result? A collection that felt exclusive and diverse, yet unified at the same time.