Pontus Frithiof story

AUX has made clothes for Pontus Frithiof and the Pontus Group for well over a decade now. It’s a dynamic collection that has been altered and updated, that has evolved over time. Their collaboration began with a competition launched by Pontus Frithiof among a number of suppliers. AUX won.

Since then, AUX has mainly made clothes for Från Pontus. It’s a catering company run by the Pontus Group working with larger events, both within the entertainment industry and the business sector. As the staff at larger events often are temporary, the challenge was to develop a flexible unisex outfit with an exclusive feel that embodied all of which the Pontus brand stands for.

The solution was a jacket with a unique construction in the back, making it adaptable depending on gender as well as body type. It also featured a replaceable collar band that could be altered depending on the event, making it infinitely customizable.

“If we were to sum up the work AUX have done for the Pontus Group in three words, it would be engagement, engagement and engagement.”