APOTEK HJÄRTAT story

In preparation for the deregulation of the pharmacy monopoly and an ambitious launch, Apotek Hjärtat encountered a major challenge: over 2,000 employees required uniforms, and the timeline was exceptionally tight. With just eight weeks to go before the launch, they reached out to AUX.

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The result? A tailored collection that not only met the deadline but was also distributed to over 300 pharmacies across the country.

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The collection quickly became a cherished symbol of Apotek Hjärtat. With a design that strongly highlighted their visual identity among competitors, the fresh green coat and classic white were combined with thoughtful details. A contrasting buttonhole detail at the heart signaled the company's pharmaceutical mission, while the rounded collar on the women's coats subtly nodded to their heart-shaped logo.

 

In 2016, when Apotek Hjärtat was acquired by ICA Gruppen, AUX was entrusted once again to create an entirely new collection based on their updated brand profile.

An honor and a true acknowledgment of our dedication and expertise.

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Today, more than 15 years later, our collaboration is stronger than ever. It’s clear proof that AUX doesn’t just design workwear – we shape brand identities that employees wear with pride.