ICA story

If you want to talk food, talk to me!" That was the feeling AUX aimed to capture when creating their workwear collection for ICA. The collection was designed with the idea that stylish attire, infused with a touch of chef-inspired design, would boost both the staff's confidence and customers' trust in them.

 

AUX set out to create a collection that combined functionality, aesthetics, and a clear nod to ICA's brand identity, ensuring it could be both practical and iconic.

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Smart solutions and top-notch quality led many of Sweden's most prominent ICA retailers to invest in the collection. It quickly became a hallmark of professionalism across the chain, fostering a sense of unity and pride among employees while visually reinforcing ICA's focus on quality and expertise.

 

The signature elements included a slanted collar, a contour logo on the left sleeve, and red piping along the front panel, perfectly matching the width of the logo. This attention to detail gave the uniforms a cohesive and polished look, setting ICA apart as a trusted and forward-thinking brand.