NOBIS story

Alessandro Catenacci leaves nothing to chance. This uncompromising mindset is the foundation of his renowned Nobis Group, which includes iconic establishments such as Operakällaren, Nobis Hotel, Miss Clara, Hotel Skeppsholmen, Stallmästaregården, Hotel J, and several other award-winning restaurants and hotels.

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Before partnering with AUX, they had never worked on a collection that spanned multiple entities. Each business within the Nobis Group has its own distinct brand identity. AUX sought to find a way to unify them.

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The result was a minimalist clothing collection tied together by a unique shoulder cut and a slim, folded collar.

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To enhance versatility, the collection was crafted in various materials and three colors commonly found in the environments of Nobis Group properties.

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The final result? A collection of workwear that feels exclusive and diverse, yet cohesive and unified.​​​