NORDIC CHOICE story

Minimalist Scandinavian design is a cornerstone of Clarion Hotels, now known as Strawberry, visual identity. This was a crucial factor in the design of this collection—a way to further distinguish the international hotel chain from its competitors.

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With a muted gold button as the starting point, this minimalist approach allowed small details to shine. A slightly angled front cut on the dress adds subtle character, as does the double-button design on the jacket. However, the most significant aspect of this uniform collection is its versatility.

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The collection includes the full spectrum of garments for a multinational hotel chain; for the front of house, bar staff, housekeeping, and all other roles in between. The same care and attention have been given to every uniform, as all team members are equally important representatives of Clarion Hotel.

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"AUX stands out as an exceptional supplier, providing solutions to various challenges along the way and managing our stock uniforms perfectly."